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How Penn State legends are helping current Nittany Lions’ NIL efforts

By Evan Smith

Apr 21, 2018; University Park, PA, USA; Former linebacker for the Penn State Nittany Lions and current NFL linebacker LaVar Arrington on the field prior to the Blue White spring game at Beaver Stadium. Mandatory Credit: Matthew O'Haren-USA TODAY Sports
Apr 21, 2018; University Park, PA, USA; Former linebacker for the Penn State Nittany Lions and current NFL linebacker LaVar Arrington on the field prior to the Blue White spring game at Beaver Stadium. Mandatory Credit: Matthew O'Haren-USA TODAY Sports /
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Some of legends of Penn State sports lore are combining their efforts to help current Nittany Lions on the NIL front, which could significantly boost the athletic program

Prominent former Nittany Lions like LaVar Arrington, Michael Robinson, and Todd Blackledge announced the launching of ‘Success with Honor’, a Name, Image, and Likness (NIL) collective for Penn State athletics.

Their stated goal is to “help more than 850 student-athletes at Penn State University navigate and maximize their Name, Image, and Likeness.”

Success with Honor is backed by numerous former athletes from Penn State and other high-achieving business partners.

Success with Honor is partnering with Student-Athlete Empowerment to run their daily operations.

NIL collectives are created to help student-athletes maximize their personal returns since schools are unable to facilitate deals for the student-athletes themselves due to ot state law.

At least two others have already popped up in the State College area along (Happy Valley Talent, which signed Drew Allar and Nittany Commonwealth) but those don’t have the powerful backing Success with Honor has.  Their advisory board includes:

Football: LaVar Arrington, Todd Blackledge, Michael Robinson

Basketball: Calvin Booth, Lisa Salters

Wrestling: David Taylor, Chris Devilacqua

Lacrosse: Grant Ament, Linsey Shea

Volleyball — Megan Hodge

Field Hockey — Kelsey Amy

Ice Hockey — Ben Bouma

Prominent business leaders include chairman Ira Lubert, fellow Penn State Board of Trustees member Anthony Mistiano (PAM Health Principal), Bob Poole (S&A Homes), Rick Sokolov (Simon Property Group) and Mark Toniatti (Towers, Perrin, Forster and Crosby).

Penn State fans can get involved by purchasing a monthly subscription, ranging from $10 to $500.  There are also ways for businesses to make larger contributions.

NIL certainly has launched a new world in collegiate athletics but in a ‘keep up or keep out’ environment, it’s great to see these former Nittany Lion athletes recognize the need to keep Penn State athletics in the forefront.

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